Girls Just Want To Have Fun!


The ever-popular Ultra Boost now available specifically tailored for woman.
Photo_ pai 
Model_ mao mitsui

It’s been two years since adidas’ Ultra Boost was launched
and had become one of the best performance running shoe with comfort and style.
Now, it just got even better for women,
and has arrived in the form of the Ultra Boost X.

Aimed to be the “best women’s running shoe ever”, Ultra Boost X is a hybrid model of Ultra Boost and the women’s Pure Boost X introduced just over a year ago. It’s tailored to adapt to the unique shape of the female foot, slimming down the heel counter of the original Ultra Boost design to deliver more stability and a stylish look.

Ultra boost X ¥20,000+TAX

The shoe features an adaptive arch paired with Primeknit and adidas’ most innovative technology, Boost, delivering maximum energy return and enabling extra support during a run. Look for the Ultra Boost X released in three colors at adidas online shops. They will be available through select retailers and at adidas RUNBASE from Feb 23.

Celebrating this new model launch, a running station LOUNGE X will be open in Omotesando for a limited time. There will be fitting rooms and running wear and shoe rentals available for every running woman, free of charge. Ultra Boost X will be available for a try-on, and special coaching lessons for yoga and core trainings will be held daily as well. Also, look out for the collaborative art project “ART HUNTING RUN”, which you can enjoy running through the areas shown on the art map you can get at LOUNGE X.

We will be reporting next on Ultra Boost X Global Running and launch event held in San Francisco, USA!

LOUNGE X Limited shop from FEB 18-26, 2017
Opening Hours: 10:00AM–9:00PM
Address: SO-CAL LINK OMOTESANDO 4-9-8 Jingu-mae Shibuya, Tokyo

Artists: Young Juvenile Youth, GIMOCO x AKIKO ISOBE, Pyuu Piru

Adidas Customer Service
0570-033-033 (MON-FRI, 9:30AM-6PM)