What’s coming next?

The New Faces of “520” and “574S”.
Photo_ Keita Goto 
Styling_Kaori Kawakami 
Hair & Make-up_Keita Iijima (mod’s hair) 
Model_RIONA, James (ACTIVA)

“520” and “574 S” are new iconic models of 〈new balance〉.
This time, urban mood is added to the two models
that have developed rich variations since the launching
and come to the scene in new appearance.


Speaking of Tokyo sightseeing, Kaminarimon,
LOVE art work object and Statue of Liberty in Odaiba are must places to go.
Even if you walk around all spots spending a whole day,
you won’t be tired if wearing “574S“ with high-performance technology.
Moreover, its great fashionability
by applying matte textured synthetic leather to the upper is impeccable.

〈new balance〉Sneaker 574S/MS574 SBG ¥9,800+TAX(NEW BALANCE JAPAN CUSTOMER SERVICE +81 120-85-0997)

〈SANDY LIANG〉Fur Coat ¥430,000+TAX(JOURNAL STANDARD OMOTESANDO +81 3-6418-7958),〈doublet〉Knit ¥48,000+TAX(STUDIO FABWORK +81 3-6438-9575),〈R13〉Denim Pants ¥64,000+TAX(JOURNAL STANDARD OMOTESANDO +81 3-6418-7958) Other Item Stylist Owens

〈new balance〉Sneaker 574S/MS574 BB ¥14,400+TAX(NEW BALANCE JAPAN CUSTOMER SERVICE +81 120-85-0997)

〈PRAGMATIC〉Shirts ¥22,000+TAX(4K +81 3-5464-9321),〈ATON〉Parker ¥24,000+TAX(VARIOUS SHOWROOM +81 3-3475-4920),〈doublet〉Pants ¥¥32,000+TAX(STUDIO FABWORK +81 3-6438-9575) Other Item Stylist Owens


The classical running model “520” reinforced into a refined impression
with smooth leather and mesh material use.
Mature atmosphere brought by coordinating styling in
basic color from top to bottom well matches to the night scene fashion
and you’ll gain chic style.

〈new balance〉Sneaker 520/U520 AJ ¥10,800+TAX(NEW BALANCE JAPAN CUSTOMER SERVICE +81 120-85-0997)

〈JOHN LAWRENCE SULLIVAN〉Dress ¥38,000+TAX、Earrings ¥11,000(JOHN LAWRENCE SULLIVAN +81 3-5428-0068),〈VereVerto for Steven Alan〉Waist Pouch ¥49,000+TAX(STEVEN ALAN TOKYO +81 3-5428-4747),〈BOW & ARROWS〉Ring ¥13,000+TAX(STEVEN ALAN TOKYO +81 3-5428-4747) Other Item Stylist Owens